Creating significant impacts and revenue-changing results through leadership, project management, and team-building initiatives in the arenas of branding and marketing communications for more than 20 years.

Develop future-focused goals and strategies to enhance Ren’s brand image in the fintech industry; then provide the leadership to achieve those goals. My role requires me to manage a wide range of sales and marketing initiatives to promote products and services to partner organizations that ultimately increase Ren’s assets under management. Brand excellence is measured through critical evaluation of material produced by internal stakeholders, a team of marketing experts, a group of freelance graphic artists, and that work’s impact on Ren’s top-line revenue. Brand identity management also extends to Ren’s sponsoring charity and its annual industry-led conference.

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Title

• Sr. Creative Brand Manager

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Roles

• Brand identity development and implementation

• Creative/art director

• Videography/photography

• Sales support

• ​Event planning/execution

• Social media support

• Live/virtual event support

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Measurables

• Developed, created, and launched Ren’s brand identity and standards in 2022. In addition, also responsible for the brand identity launch of Ren’s sponsoring charity, RCF, and annual industry-led conference (DAF Giving Summit)

• Led the internal development and organization for the inaugural and second seasons (11 episodes) of the Philanthropic Insights video and audio podcasts

• Developed and distributed 151 new sales and marketing collateral resources to internal stakeholders highlighting Ren’s services and products in 2023

• Key contributor to website relaunch, which resulted in 200% increase in site traffic and nearly 50% increase in website leads in 2023

• Provided branding and marketing support for 30+ live and virtual events

• Provided branding and marketing support for the launch of Philanthropic Insights e-newsletter, which has soared to 2,620 subscribers in 8 months

• Provided branding and marketing support for Ren’s social media platforms – highlighted by 88% increase in Linkedin follower growth in 2023 and 61.7% increase in impressions

• Branding/marketing/social media support was a key factor in DAF Giving Summit increase of 40% in attendees and 70% in sponsorship revenue