Creating significant impacts and revenue-changing results through leadership, project management, and team-building initiatives in the arenas of branding and marketing communications for more than 20 years.

While employed with Mezzetta, I developed, implemented, and managed all marketing collateral. Primary responsibilities included the creation of presentation material for the formulation of RFI, RFP, and RFQ responses as part of the company’s marketing and revenue-generating strategy. Other revenue-generating tasking included managing company diversity certifications across multiple regional public institutions.

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Title

• Product Development Manager

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Roles

• Marketing Manager

• Proposal writer/creator

• Brand identity

• Content writer/editor

• Sales/diversity outreach/support

• ​Presentation curator

• Certification manager

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Measurables

• Developed, created, and launched Mezzetta’s brand identity and standards in 2015. New identity transformed public image from small, family-owned business to well-respected and qualified woman- and minority-owned business

• Proposal success rate at Mezzetta improved to 72% during employment

• Increased company market exposure to Fortune 500 and public institutions in Indiana and Kentucky by nearly 300% through professional-grade proposal submittals (LOI, RFP, RFQ, RFI, etc.)

• Managed and maintained the successful submittal of more than 50 different company M/WBE certifications with local, state, and federal institutions in Indiana and Kentucky

• New and improved branding, presentation materials, and program deliverables were the catalyst for Mezzetta transforming from a sub to primary leadership role for the City of Indianapolis’ Unsafe Building Program during employment

• Led company submittal process for the successful selection of the 12th Annual Mayor’s Celebration of Diversity Community Relations Award as issued by the City of Indianapolis