Creating significant impacts and revenue-changing results through leadership, project management, and team-building initiatives in the arenas of branding and marketing communications for more than 20 years.

Role: Creative Director, Photo Director, Designer

Client: Indiana High School All-Stars
Produced from 2005-07 while I was with The Indianapolis Star

Project: The Indiana High School All-Star Series is an annual basketball contest between the best boys and girls basketball players in the states of Indiana and Kentucky. The games generate revenue from donors, sponsors, ticket sales and apparel sales to donate to Central Indiana organizations and charities. The event is attended by thousands of basketball fans from Indiana and Kentucky.

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Approach: Each year I created and executed a new graphic style for the design theme of the All-Star Series. It was more fun than work each year as I met and worked with some of the best high school basketball talent in the country. I worked in concert with staff marketing coordinators and graphic designers at The Star, outside vendors and Banker’s Life Fieldhouse staff to achieve consistent marketing and brand standards with many different types of applications and materials.