Creating significant impacts and revenue-changing results through leadership, project management, and team-building initiatives in the arenas of branding and marketing communications for more than 20 years.

Role: Art Director, Designer

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Client: Indiana Pacers

Produced in 2014 while I was with Sport Graphics

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Project: Indiana Pacers Bikeshare is a public bicycle-sharing program for the Indianapolis Cultural Trail. It is funded by the Herb Simon Family Foundation and named after the Indiana Pacers basketball team. The program, which includes 25 stations and more than 250 bikes, is available to anyone who purchases a bike rental pass.

Approach: The approach to this project was simple: Create a bike paint scheme with accompanying graphics that followed the Indiana Pacers brand identity. We chose Pacers yellow to make the bike stand out with reversed Pacers blue incorporated into typography and graphics. Each bike includes custom trail maps, marketing messages, and a sponsorship signage as part of the overall design.